![]() ![]() They forge connections between people and ideas. Stories are one of the most powerful tools that leaders have to teach, inspire, and influence. In a business sense, storytelling conveys purpose and businesses with purpose are known to be more successful than those that don’t. ![]() It serves to codify values of a culture, conveys history and the values that unite people, explores conflicts faced by individuals and populations, and examines the human conscience. That is because every story has a lesson to be learned. Storytelling has earned its place as the most essential tradition that humans possess. The truth is that well-told stories never fail to affect us, no matter how old we get. Stories continue to enthrall us and keep us spellbound even as we grow up and enter adulthood. We are introduced to stories as children – when we are awestruck by fairytales and stories of wizards and goblins, princesses and princes. ![]()
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